Marketing 101 and how Pepsi succeeded
With everything going on in the world it is amazing that the social media crowd is all wound up over a Pepsi advertisement. While there are those who rant just how stupid the Pepsi advertisement was, "How did Pepsi's ad even get off the drawing board?"(1) there are others who understand the nature of marketing stating that "Pepsi's New Ad Is a Total Success"(2)
Why all the outrage?
In a world at war, with so many problems, there are more worse things happening that need discussion than a television commercial.
I doubt that any one single television advertisement is going to make me switch political parties, likewise with my favorite sports teams, I won't switch.
I hate political labels, does it really matter if Republicans and Democrats started the debate, as long as there is a solution to the problem? Next to who is my favorite sports team and what political party I claim as my own, the next most polarizing topic in America might be, do I prefer Pepsi over Coke.
As far as Coke or Pepsi, I have my mind made up. But to a certain extent, whether I drink Coke or Pepsi is somewhat determined by where I eat. Most restaurants serve Coke or Pepsi, very few sell both.
Go ahead boycott Pepsi
There are a few rants on social media proclaiming, "PepsiCo has made its last dollar off of me."
The people who never liked Pepsi, and the haters that hate capitalism and blame it for all our evils will now tell us all how we need to boycott this evil company.
PepsiCo, Inc. is an American multinational food, snack and beverage company. If you feel the need to boycott Pepsi make sure you add Fritos, Cheetos, Tostitos, and Doritos, to your list of things to boycott.
If you are eating out, avoid Pepsi spinoffs KFC, Taco Bell, and Pizza Hut. At breakfast time you will need to avoid Tropicana, Quaker Oats, Life cereal, and Captain Crunch as well if you really want to show Pepsi who is boss!
If Pepsi had produced a silly commercial and everyone ignored it, another day passes and no one notices it. But Pepsi has received a tremendous amount of attention, and chatter on the internet because of this controversy.
According to Google Trends, on average the internet interest for Coke is twice as much as Pepsi, that is until the last few days when people talking and posting about Pepsi has skyrocketed. Pepsi's mentions on social media were up more than 7,000% the day the Kendall Jenner ad debuted, according to Brandwatch, a social media analytics company. Brilliant marketing move by Pepsi!
"There's no such thing as bad publicity." - P. T. Barnum
(1) How did Pepsi's ad even get off the drawing board? https://www.usatoday.com/story/money/2017/04/06/pepsis-ad-diversity/100133470/
(2) Pepsi's New Ad Is a Total Success https://www.theatlantic.com/technology/archive/2017/04/pepsi-ad-success/522021/