marketing

Marketing 101 and how Pepsi succeeded

Outdoor Pepsi SignWith everything going on in the world it is amazing that the social media crowd is all wound up over a Pepsi advertisement. While there are those who rant just how stupid the Pepsi advertisement was, "How did Pepsi's ad even get off the drawing board?"(1) there are others who understand the nature of marketing stating that "Pepsi's New Ad Is a Total Success"(2)

Why all the outrage?


In a world at war, with so many problems, there are more worse things happening that need discussion than a television commercial.

I doubt that any one single television advertisement is going to make me switch political parties, likewise with my favorite sports teams, I won't switch.

I hate political labels, does it really matter if Republicans and Democrats started the debate, as long as there is a solution to the problem? Next to who is my favorite sports team and what political party I claim as my own, the next most polarizing topic in America might be, do I prefer Pepsi over Coke.

As far as Coke or Pepsi, I have my mind made up. But to a certain extent, whether I drink Coke or Pepsi is somewhat determined by where I eat. Most restaurants serve Coke or Pepsi, very few sell both.

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